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The Indoor Soccer Wars, 1990-1992
The indoor soccer wars were starting to take their toll by now.
The MISL was increasingly challenged by a growing AISA and to ward
off further losses of star players, raised salaries significantly.
Although this helped them keep most of the better players, it took
a big hit at the bottom line, despite their unprecedented success
on the field. The league was hugely popular, with good television
contracts, players on the national team, and frequent crowds of more
than 10,000. The St. Louis Steamer, in particular was a major success
story, with sold out crowds, fan promotions, spectacular multimedia
displays and the like. They succeeded through creating an EVENT, not
just playing a match. Their tactics were a precursor to those for
indoor soccer in general, and more significantly, for many of the
types of successful promotions in other established US sports, particularly
baseball, with the elaborate new stadiums full of family-friendly
events, promotions and activities that provide an entire day's worth
of entertainment for the budget-conscious families of the 1980's.
The AISA, although lacking the major stars, was a more viable institution,
through aggressive cost-cutting and careful financial controls. Despite
their generally lower profile, (attendance averaged less than 4,000
into the early 1990's), they avoided the financial pitfalls that eventually
consumed the MISL. By 1988, the MISL was in severe financial straits,
and nearly folded. The league did survive, but lost many of its strongest
franchises, including Chicago Sting (a veteran of the NASL), Cleveland
Force (an original franchise), the St. Louis Steamer (their greatest
success story), Tacoma, and Minnesota (another NASL survivor). They
did continue with seven teams and a shortened season, but were never
the same after that, and finally the MISL folded in 1992. The NPSL,
by contrast, despite having lost four teams from a premature expansion
two years back, continued their slow, incremental growth, signing
some of the stars from the MISL teams who folded, and for the first
time started expanding out of their Midwestern stronghold, and re-establishing
themselves in Chicago, their major TV market.
Other historic segments:
- Origins,
1609-1862
- The
College Era, and Rules Consolidation, 1862-1875
- The
Working-Class and Immigrant Eras, 1875-1894
- The
Doldrums, 1895-1913
- The
First Dynasties, 1913-1921
- The
Golden Era, 1921-1933
- The
Ethnic Period, 1933-1960
- The
Birth of the American Soccer Renaissance The 1960's
- Outdoor
soccer reaches a low: 1985
- The
Hope for a World Cup Mid 1980's
- A
Change in Fortunes, 1988
- The
Rebirth of Outdoor Soccer, 1988-1994
- The
Indoor Soccer Wars, 1990-1992
- The
Road to the World Cup 1989-1994
- The
World Cup comes to America 1994
- From
World Cup to Major League Soccer 1995-1996
- The
Here and Now, 1996-present
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